Written by Lina Rafi Taposhi
Shorten Your Links Instantly with Choto.co
In the noisy world of email marketing, standing out is harder than ever. Marketers craft catchy subject lines, eye-catching designs, and personalized messages — yet, many overlook a small but powerful element that can make or break their campaign success: the links. More specifically, branded links.
While generic, long, or suspicious-looking URLs can erode trust and reduce engagement, branded links do the opposite. They signal credibility, improve click-through rates, and provide advanced tracking, turning every email into a high-performing marketing tool. Let’s break down how branded links improve email campaign performance and why your next email should never go out without them.
A branded link is a shortened URL that incorporates your brand name or domain. Instead of using generic shorteners like choto.co/xyz123, you use something like yourbrand.co/summer-sale.
These links matter because they:
Platforms like Choto.co make it easy to create, manage, and track branded links — a simple yet highly effective way to elevate your email marketing.
As we’ll see, this small change can have an outsized impact on your email campaign performance.
Branded links, which include your custom domain in the shortened URL, enhance email campaign performance by increasing brand recognition, building trust, and improving click-through rates. They make emails look more professional and trustworthy, leading to higher engagement and ultimately better campaign results.
Here’s how branded links improve email campaigns:
Absolutely. Recipients are bombarded with phishing attempts and sketchy links daily. A branded link provides visual confirmation that the email is legitimate.
Here’s why branded links build trust:
Example: Would you click on bit.ly/3x7a9kf or choto.co/demo-access? The latter feels safer, more trustworthy, and directly tied to the sender.
Trust is the first hurdle to engagement. Branded links help clear it.
Yes — significantly. Studies show branded links can increase click-through rates (CTR) by up to 39%.
Why?
More clicks mean higher traffic, more conversions, and better ROI — all without changing your email copy or design.
Email marketers live and die by data. Branded links simplify link management while enhancing tracking:
Platforms like Choto.co offer advanced analytics dashboards for branded links, so you always know what’s working — and what’s not.
Every link in your email is an opportunity to reinforce your brand. Instead of hiding behind generic URLs, branded links keep your name front and center.
Consistent brand visibility leads to:
This subtle, repetitive exposure builds familiarity and loyalty — even if recipients don’t click right away.
Phishing attacks thrive on ambiguity. Generic or random-looking links raise red flags, while branded links help recipients distinguish real emails from scams.
Branded links reduce spam suspicion by:
Protecting your recipients builds goodwill and keeps your emails out of the spam folder.
With these benefits in mind, let’s explore how to implement branded links effectively.
Branded links, customized with your company’s domain, can significantly improve email performance by boosting click-through rates, enhancing brand recognition, and building trust with recipients. Using them effectively involves strategic implementation and careful consideration of various factors.
How to Boost Email Performance with Branded Links
Following these steps will help you get more clicks, build trust, strengthen your brand, and improve the results of your email campaigns.
In a competitive inbox, small details create big advantages. Branded links improve email campaign performance by building trust, driving more clicks, strengthening brand visibility, and providing invaluable data.
If you’re serious about better results — from higher engagement to better analytics — branded links are a must-have.
A shortened URL that includes your brand name or domain, signaling trust and ownership.
They increase trust, boost click-through rates, enhance tracking, and reinforce brand visibility.
Yes. In fact, they help recipients identify legitimate emails, reducing phishing risks.
Absolutely — promotional, transactional, newsletters, and more all benefit from branded links.
Use a reputable link shortener with branding options, like Choto.co, to easily generate branded links for your campaigns.
This page was last edited on 8 July 2025, at 8:37 am
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