Written by Lina Rafi Taposhi
Shorten Your Links Instantly with Choto.co
In today’s fast-paced digital world, tracking how people interact with your links is critical. Adding UTM tags to branded short URLs gives you powerful insights into your marketing performance. But if you’ve ever struggled with clunky, long URLs or inconsistent tracking, you’re not alone. The good news? With the right approach, you can combine clean, branded links with detailed tracking, without sacrificing user experience.
This article walks you through how to do exactly that.
UTM tags (Urchin Tracking Module tags) are small text snippets added to the end of a URL. They help you track where your website traffic comes from and how people engage with your links.
For example:
https://yourwebsite.com/?utm_source=twitter&utm_medium=social&utm_campaign=summer_sale
These tags tell your analytics platform (like Google Analytics) where the click originated and why.
Why it matters:
Next, let’s look at how branded short URLs enhance this process.
Branded short URLs are custom short links that use your brand name or domain. Instead of a generic short link like choto.co/xyz123, you get:
https://yourbrand.co/sale2025
Benefits include:
When you add UTM tags to these branded short links, you get both trust and trackability.
Now, let’s dive into the how-to.
Adding UTM tags to branded short URLs is straightforward—if you follow the right process.
Use a reliable URL builder like:
Example:
https://yourwebsite.com/landing-page?utm_source=newsletter&utm_medium=email&utm_campaign=spring_launch
Use a trusted tool to shorten your UTM-tagged link. Choto.co is ideal for this:
Example Output:
https://yourbrand.co/launch2025
Behind the scenes, this still tracks all your UTM parameters.
Before sharing, click your branded short URL to ensure:
You now have a clean, branded short URL with full tracking in place.
Pro Tip: Tools like Choto.co often provide built-in analytics so you can track performance without relying solely on Google Analytics.
With your links optimized, let’s cover some key dos and don’ts.
To ensure accurate tracking and a great user experience:
These practices ensure your links stay clean and your data stays reliable.
With that covered, let’s explore tools that make this process easy.
Several tools streamline adding UTM tags to branded short URLs:
Choosing the right tool depends on your needs, but Choto.co is perfect for those seeking both branded links and reliable performance tracking.
Before wrapping up, let’s answer common questions.
The tags remain embedded. Even though the link appears short, your tracking parameters work as intended.
No. Always add UTM tags before shortening. Otherwise, they won’t be part of the final destination URL.
Indirectly. They increase trust and click rates, which can improve traffic and engagement metrics.
With Choto.co, you control your brand identity, track performance, and avoid generic, untrustworthy links.
Adding UTM tags to branded short URLs is a simple yet powerful way to track your marketing performance without sacrificing link quality. When done right, you combine trust, clarity, and actionable data in every link you share.
Key Takeaways:
Ready to elevate your link tracking? Start using Choto.co today to create branded short URLs with full UTM tracking built-in.
This page was last edited on 3 July 2025, at 7:05 am
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