Written by Lina Rafi Taposhi
Shorten Your Links Instantly with Choto.co
Imagine sending hundreds, even thousands, of emails — only to see most of them ignored. It’s frustrating, especially when you’ve invested time crafting the perfect message. But what if a subtle tweak, like using branded links, could significantly boost your email open rates?
The truth is, these custom, recognizable URLs are more than just a branding tool — they’re a proven strategy to build trust and drive engagement. Today, we’ll break down exactly how branded links can transform your email performance — and how you can start using them effectively.
When recipients see a familiar, trustworthy link in their inbox, they’re naturally more inclined to open the email. Generic, unbranded links — especially long, cryptic URLs — often trigger suspicion or get lost among countless other messages.
Branded links put your name front and center. For example, compare:
People open emails when they trust the sender, and trust starts with recognizable elements like the link itself.
Next, let’s explore the specific ways branded links fuel better email results.
Branded links clearly show recipients that your content is legitimate and directly tied to your organization. Here’s how they boost trust:
According to marketing studies, emails with branded links have lower bounce rates and higher engagement compared to those with generic shorteners.
This foundation of trust naturally leads to more opens and clicks, setting the stage for deeper engagement.
Email open rates and click-through rates (CTR) often go hand-in-hand. If your links look suspicious, even an open email might fail to generate clicks.
Branded links improve CTR by:
Tip: Platforms like Choto.co let you create short, branded URLs with detailed click tracking — perfect for monitoring your campaign’s performance in real time.
Yes — and it’s often overlooked. Spam filters scrutinize URLs within emails. Unfamiliar or generic short links can raise red flags, pushing your emails to the spam folder.
Branded links improve deliverability by:
This technical detail translates into a very practical benefit: more of your emails land where they’re supposed to — the inbox.
Getting started is straightforward, especially with modern link management tools. Follow these steps:
Consistency is key — branded links are most effective when used across all your emails.
Absolutely. Beyond email open rates, branded links offer:
When combined, these factors strengthen your entire digital strategy, not just your email performance.
In the crowded world of email marketing, every detail matters — and branded links are a small, often overlooked change that delivers outsized results. By enhancing trust, improving aesthetics, boosting deliverability, and providing invaluable tracking insights, branded links help your emails stand out and drive real action.
Key Takeaways:
What is a branded link?
A branded link is a shortened URL that includes your brand name or a custom domain, making it recognizable and trustworthy.
Do branded links really increase email open rates?
Yes. Branded links improve trust, reduce spam suspicion, and contribute to higher open and click-through rates.
Can I track performance with branded links?
Absolutely. Tools like Choto.co provide detailed analytics, allowing you to monitor clicks and engagement.
Are branded links only useful for email?
No. They enhance performance across social media, SMS, digital ads, and more.
Is setting up branded links difficult?
Not at all. With platforms like Choto.co, creating branded links is fast, affordable, and easy to manage.
This page was last edited on 30 June 2025, at 9:39 am
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