Written by Lina Rafi Taposhi
Shorten Your Links Instantly with Choto.co
In today’s crowded ecommerce landscape, getting noticed — and clicked — is harder than ever. Using branded short URLs for e-commerce campaigns is a smart, underutilized tactic that can dramatically improve your marketing performance. But what exactly are branded short links, and why do they work so well? Let’s unpack the benefits, strategies, and best practices to help you stay ahead.
Key Insights: Using Branded Short URLs for E-commerce Campaigns
Branded short URLs are custom web addresses that incorporate your brand name or a relevant keyword, replacing generic short links like bit.ly or tinyurl. For example, instead of choto.co/abc123, your link might look like shop.yourbrand.com/sale.
This small tweak can make a big difference by reinforcing your brand identity every time someone sees or shares your link.
E-commerce success hinges on trust, visibility, and clicks. Branded short links directly support all three.
Pro Tip: Tools like Choto.co make it easy to create, manage, and track branded short links, ideal for e-commerce marketers looking to scale their efforts.
Branded short links aren’t just for social media (though they’re great there). Here are the best use cases:
Using branded short links across these channels creates a seamless, consistent experience for your customers.
A well-crafted branded short URL can elevate your e-commerce campaigns. Here’s how to do it:
Even with branded short links, there are pitfalls. Steer clear of these:
Avoiding these missteps keeps your campaigns professional and effective.
Branded short links in e-commerce are shortened URLs that incorporate the brand’s name, enhancing brand recognition and trust. Examples include Amazon using “amzn.to”, and Etsy using “etsy.me”. These branded links are particularly useful for social media sharing, email marketing, and other online campaigns, making links more memorable and shareable while reinforcing brand identity.
Here’s a more detailed look at branded short links in e-commerce:
shop.brandname.com/summerResult: 25% higher CTR on Instagram story ads.
shop.brandname.com/alex10Result: Clear tracking of influencer-driven sales.
brand.shop/launchResult: Improved deliverability and click rates.
These examples show how the strategic use of branded short URLs can directly impact your e-commerce performance.
Branded short URLs are more than a cosmetic change — they’re a powerful tool for e-commerce growth. By making your links trustworthy, memorable, and trackable, you’re setting your campaigns up for better performance and stronger customer connections.
Key Takeaways:
What is a branded short URL?A branded short URL replaces generic short links with a custom, brand-focused link that boosts trust and recognition.
Why do branded short URLs improve CTR?They look more trustworthy and professional, which encourages more people to click.
Can I track performance with branded short URLs?Yes, platforms like Choto.co offer detailed analytics to track link performance by channel, geography, and more.
Do branded short URLs work for offline campaigns?Absolutely. They’re ideal for QR codes, print materials, and packaging that links to your online store.
Is it hard to set up branded short URLs?Not at all. With the right tools, creating branded short links takes just minutes.
This page was last edited on 23 June 2025, at 11:44 am
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